What We Do

 
 

Oh, hello there…

- "Jeff provided exactly what I was looking for to punch up my new website. He understood the nuances of my industry and was able to meet the deadlines even with the difference in time zones. Attentive listener; quick-witted; utmost professionalism. Highly recommended."

- "Thoroughly impressed with Jeff! He managed to take quite technical information drafted by people who aren't necessarily gifted writers and managed to help create content that is both easy to read, yet doesn't dilute the quality of information. 

Would definitely use Jeff again - highly recommended!"

Oh, how embarrassing, I left out some of my client reviews that were totally relevant to your needs. I have to stop doing that. 

Firstly, one teeny, tiny caveat — I'm based in New Zealand — so yes, you can make fun of Lord of the Rings and sheep as much as you like. 

Either way, time zones won't be a problem. I have clients in Southeast Asia, Europe, and North America, and they all think I'm delightful. 

I'll try and otherwise be as concise as possible because let’s be honest, this is like, your 14th application to read through. 

Unlike those other applications, of course, mine is special, like a sparkling snowflake. Put simply, I provide over 19 years of copywriting and advertising agency experience at a very reasonable rate. 

Ultimately, I provide you with first-rate ROI, and I feed my family — it’s an honest trade. 

And now for some Super-Bonus Facts:

  • I’m a Top Rated contractor on Upwork with 100% job success. 

  • My Mom tells me I write well, which is nice. Upwork agrees with her, as I'm in the top 1% of all freelancers in English.

  • I've been writing compelling copy since 2002, and persuasive web/SEO content since 2008. 

  • Detial oriented (typing humor, not for everyone). 

  • A good copywriter shows great insight and empathy for their audience. Everyone has a button; it's the writer's job to push it — and gosh darn it, I'm a good button pusher. 

OUR APPROACH TOGETHER: 

I'd like to send a few messages back and forth initially to get our scope for the work and learn about your goals. 

Our priorities are:

  • The identification of your audience/s (their triggers, goals, buttons to push).

  • Your intended tone (from informative and serious, to irreverent and approachable like this application).

  • Your goals with the work (sales, enquiries, subscribers, etc.).

After that, it would be a pretty straight forward process for both of us. Obviously, our scope/briefing process will be a little more detailed than that overview, but in general, if the brief is good, my work is excellent. 

WHAT MAKES ME DIFFERENT?

In a word — empathy. 

I know, I know, you just exhaled quickly through your nose. But as touchy-feely as that may sound, I truly believe all purchasing decisions (or even all of our decisions) are made at an emotional level. 

Of course, we use logic to justify our decisions. Facts are rational and sensible. But it's the feeling that pushes us across the line.

Personally, I'm a very wary consumer, so if someone makes a claim about their product or service, they best make it stand up on its merits. I’m not about to throw money at just a vague promise. 

I write with that attitude in mind regardless of the topic. There are no doubts in the reader's mind come the end of my copy. 

On the other side of the computer screen, is you — the client. 

My frankly, pretty awesome work is nothing if you want to throw your keyboard at me. You're a professional, I'm a professional, we got to where we are because we are good at what we do, and we know how to work with people.

Almost without exception, my clients find they do not have to come back to me for edits — saving them money, and perhaps more importantly, their time. 

I'll be good to you, I promise. 

TOTALLY BORING NOTES FOR MY ACCOUNTANT:

My rate is US$145 per hour. 

Yes, I know, that sounds like a lot. But it’s really not.  

If that rate is higher than your other applicants, while risking hubris, it’s because my work warrants it. Think of it not as a cost, but as a multiplication of your investment using my nearly 20 years of experience in providing remarkable ROI.

I can of course provide a more detailed quote once we go over the scope of the work. My rate includes all research and edits, within reason. 

For my skills, experience, and professionalism, I'm absolutely confident you will not find better ROI.

Please see our Recent Success page for sample work. For references see our client testimonials page; my clients are really quite fond of me.

If you have any other questions, big or small, let’s have a wee chat.